- In a big Rolling Stone profile, Musk talks about why Tesla products must be beautiful.
- Tesla will reveal an electric big-rig this week in Los Angeles.
- Tesla is following Apple's model here.
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An anecdote about Elon Musk and Tesla's big-rig reveals why people are obsessed with his company (TSLA)
No one has ever really tried to make a big-rig beautiful. Until now.
Neil Strauss has a great big chewy profile of Tesla and SpaceX CEO Elon Musk at Rolling Stone. It's full of all the stuff that has traditionally made Rolling Stone profiles of actors and rock stars worth the price of admission, including Musk weeping, drinking whiskey, and asking Strauss, author of a book about the subculture of pickup artists, for dating tips.
But it also contains thoughts on beauty — particularly Musk's belief that the things Tesla makes have to look good.
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