How PayPal helped Xoom boost its user base (PYPL)

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November 22, 2017 4:54 PM

PayPal-owned digital remittance firm Xoom announced some new statistics in a company blog post in honor of the two-year anniversary of its acquisition by PayPal

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PayPal-owned digital remittance firm Xoom announced some new statistics in a companyblog postin honor of the two-year anniversary of its acquisition by PayPal:

The firm’s active users are on the rise.
More importantly, Xoom is getting better at engaging its users.

Xoom’s growth illustrates the importance of doubling down on convenience. In the remittance space, low pricing is often seen as the holy grail to success. But Xoom’s offerings point to there being other factors as well — Xoom GM Julian King told BI Intelligence that, in order to succeed, remittance firms need to provide the maximum value in the customer experience. Increasing convenience and improving speed in order to make life better for customers could be two ways of doing this. Xoom does this in a couple of ways:

Mobile-first matters:
Brand recognition is critical:

Ayoub Aouad, research analyst for BI Intelligence, Business Insider's premium research service, had put together a detailed report on digital remittance that: