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Macy's is luring online shoppers and its stock is winning Black Friday (M, AMZN)

Macy's is one of the biggest movers on Friday as the company's CEO said online shopping demand was strong for the retailer.

  • Macy's stock
  • Jeff Gennette said on CNBC the company had "very robust online demand" on Black Friday this year.
  • Gennette said the company is doing better this year than last year but has a lot of work to do if it wants to post a good holiday quarter.
  • The stock is struggling amidst an ongoing retail apocalypse and is down 39.01% this year.
  • "We have got to earn our dollar every day," Gennette told CNBC.
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