- Priceline Group is now called Booking Holdings.
- The rebranding reflects the company's best performing business, Booking.com.
ADVERTISEMENT
Priceline is changing its name (PCLN)
Priceline Group will now be known as "Booking Holdings."
You won't be looking for Priceline under the ticker "PCLN" for much longer.
The travel site is rebranding, and will now be called Booking Holdings. Shares will still be listed on the Nasdaq, but will trade under the ticker symbol "BKNG." The change will be official on February 27.
The move comes as one of the company's best businesses, Booking.com, has significantly boosted the conglomerate's bottom line. Booking Holdings CEO Glenn Fogel said in a press release. "Priceline.comthe United States
ADVERTISEMENT
JOIN OUR PULSE COMMUNITY!
ADVERTISEMENT
Eyewitness? Submit your stories now via social or:
Email: eyewitness@pulse.ng
Recommended articles
Here's everything to know about being a virgin on your wedding night
7 do's and don’ts of the Holy month of Ramadan
Top 5 sweetest celebrity mother-child relationships that stand out for us
International Women's Day: 5 Nigerian female celebrities championing women’s rights
Top 5 female directors in Nollywood
6 things that will break a Muslim's fast during Ramadan
5 benefits of fasting during Ramadan
5 reasons Easter was more fun when we were children
Dos and don’ts of supporting Muslims during Ramadan
ADVERTISEMENT