How Broadway is learning from streaming site, revolutionizing theater for the streaming age

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January 19, 2017 8:54 PM

Benanti doesn’t want it to stop there. She hopes a stream will spark viewers' interest to see community theater or touring companies.

Corbin Bleu as Ted in "Holiday Inn."

Broadway has caught up to the

and Stewart Lane founded BroadwayHD a few years ago in order to create an aggregation of digitally captured plays and musicals.

"I’d love to see it be the norm," she told Business Insider. Just as most musicals sell a cast album, Comley hopes streams and digital captures will be another marketing tool for shows to use.

Benanti’s costar in the musical, Zachary Levi (of "Chuck" fame), has some interesting ideas as to how Broadway can be taken to the next level in digital.

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