Princess Eugenie has just become the first member of the British royal family to launch a personal Instagram account seven months before her wedding.
The royal, who is set to marry London socialite Jack Brooksbank on October 12, has already gathered 18,800 followers in just a few days. 'The Official Instagram Account for Princess Eugenie' @princesseugenie has been verified and earned its very own blue tick.
Her first post was a video of her speaking at a charity event on International Women's Day.
She captioned it: "I can think of no better day than today, International Women’s Day, to launch my personal Instagram. I hope to use this platform to share the causes, passions and people close to my heart. #scoliosis #iwd2018 #weday#firstpost" target="_blank"
She followed it up with an official engagement photo of her and fiancé Brooksbank.
On Sunday, she posted a throwback photo of her mother Sarah Ferguson to mark Mother's Day...
...And followed it up with a "Good Morning Monday!" motivation post.
Eugenie is the youngest daughter of Prince Andrew, the queen's second-born son. She is eighth in Britain's line of royal succession, though she will drop to ninth when Prince William and the Duchess of Cambridge have their third child next month.
Opening her own personal Instagram account is an unexpected move, as regular royal protocol doesn't appear to allow for personal social media accounts.
Meghan Markle, who is due to marry Prince Harry on May 19, recently shut down her Instagram account, as well as her lifestyle blog The Tig, following the announcement of her engagement — although there were rumours that Prince Harry had previously used a "secret" Instagram account to follow Markle while they were seeing each other.