After sitting out in 2016, GoDaddy returned to the big game this year with an ad that contains internet gags and memes hidden in almost second — from the ice bucket challenge, to a "Rick Roll," and the sneezing panda.
Did you spot all of the hidden Easter eggs in GoDaddy’s Super Bowl ad?
The Super Bowl ad for the Internet hosting company GoDaddy, introduced a new character to personify the internet.
Starring in the ad is Adam Carpenter, an Instagram star famous for his dance moves.
GoDaddy's chief marketing officer Barb Rechtermann said in a press release: "We came home with enough awesome footage for two or three commercials – we're saving the best of it for a special Super Bowl Sunday Internet-Only version at GoDaddy.com."
GoDaddy often used Super Bowl ads to drive traffic to its website, suggesting there was material it couldn't broadcast. The sexuality in this ad has been toned down compared to previous years, like the ad starring model Bar Refaeli having a 10-second kiss with a nerd.
See the ad here:
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GoDaddy competitors Wix and Squarespace are also advertising in Super Bowl LI.
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