Thierry Henry is heading to Kenya

In a thrilling first for football fans across Africa, Guinness is announcing a major new partnership with Arsenal legend Thierry Henry

As part of the Guinness Made of Black programme, Guinness will be working with Henry to celebrate the unique passion of African fans and their Made of Black spirit, and giving Kenyan football fans the chance to meet the former Arsenal captain when he visits Kenya.

“I am so excited to be working with a globally renowned brand like Guinness. The Made of Black campaign is something I can really relate to.

This will be my first visit to Kenya and I have heard a lot about the huge passion for football that exists there. I can’t wait to arrive and meet all of the dedicated football fans and hear their stories.” Thierry Henry said.

Henry is famous for his time at English Premier League Club Arsenal where he was part of a team that won two league titles and three FA Cups as well as leading his team to the 2006 UEFA Champions League Final in his role as captain.

“We are really excited to be working with such a football legend this year.

Henry carved his own path to bring his creative flair to the game, he worked hard to demonstrate and his skill and ability; ultimately changing the way the game was played in England and showing that he was truly Made of Black.

He is an inspirational ambassador for our Made of Black campaign.” Ms. Janice Kemoli, Head of Beer, Kenya Breweries Limited added.

Between 3 October and 8 December 2017, EABL is giving football lovers a chance to meet Thierry Henry in an exciting new consumer promotion – Be a Front Row Fan.

Football fans can participate by buying Guiness and then SMS the code under your crown to 22110 for a chance to win.

Guinness will also be celebrating everyday football heroes over the next year. Those passionate about football who have shown their own Made of Black spirit and gone above and beyond to fulfil their football dreams and inspire others.