NBC doubles down on Olympics live streams (NBCU)

pulse

November 17, 2017 3:49 PM

NBC announced it will live stream 1,800 hours of coverage for the 2018 Winter Olympic games, which will be held in Pyeongchang, South Korea

This story was delivered to BI Intelligence "" subscribers. To learn more and subscribe, please .

NBCannouncedit will live stream 1,800 hours of coverage for the 2018 Winter Olympic games, which will be held in Pyeongchang, South Korea.

This represents the most hours NBC has ever live streamed for the Winter Olympics, according toDigiday. The 1,800 hours of live streamed coverage is up from the 1,000 hours NBC broadcast in 2014.

NBC’s 2018 Winter Olympics broadcast strategy positions it well to cater to consumers that have turned to digital platforms to view content:

NBC is increasing its digital presence to target audiences that are increasingly shifting away from linear TV.
NBC will be able to capitalize on the growing number of connected TV devices.
AdWeek
As a result, NBC’s ad sales of the 2018 Olympic broadcast may benefit.
NBC’s strategy to increase the Olympics’ digital presence could increase viewership among millennials.
AdWeek
Bloomberg