The Los Angeles Lakers and Miami Heat are the latest NBA teams to announce the addition of an ad patch to their jerseys for the upcoming season.
The Los Angeles Lakers and Miami Heat have added advertising patches to their jerseys
The Lakers and Heat are the latest teams to add an advertising patch to their jerseys for the 2017-18 season.
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The Lakers have partnered with Wish, a San Francisco-based e-commerce company. According to Sports Business Daily, the deal is worth $12-14 million per year for the next three seasons. Japanese tech company Rakuten recently purchased ad space on the front of the Warriors' jerseys with a three-year, $60 million deal.
In addition, the Heat announced on Thursday that they are adding advertising patches from Ultimate Software. No word yet on how much their deal is worth.
With the addition of the Lakers and Heat, there are now 16 NBA teams with ad patches for the upcoming season.
You can see the other NBA teams with ad patches below.
Some teams have opted for team-color-friendly patches. Some teams have formed true two-way partnerships with their ad patches promoting a business that the team also works with off the court. And one team has even chosen to promote a charity with their ad patch.
Atlanta Hawks and Sharecare
Boston Celtics and General Electric
Brooklyn Nets and Infor (with updated patch)
Here is what the Nets jerseys looked like when they were first unveiled.
Cleveland Cavaliers and Goodyear
Denver Nuggets and Western Union
Detroit Pistons and Flagstar Bank.
Golden State Warriors and Rakuten.
Milwaukee Bucks and Harley-Davidson
Minnesota Timberwolves and Fitbit (jerseys have not been unveiled)
Orlando Magic and Disney
Philadelphia 76ers and StubHub
Sacramento Kings and Blue Diamond Almonds
Toronto Raptors and Sun Life
Utah Jazz and 5 for the Fight (the cause to raise money for cancer research, led by Qualtrics)
Read more: Utah Jazz are latest NBA team to unveil an advertising patch and this one comes with a cool twist
Now check out the new uniforms for college football teams this season.