Coca-Cola is killing Coke Zero and replacing it with a new drink ($KO)

pulse

July 26, 2017 5:02 PM

Coca-Cola announced that it would stop selling Coke Zero in the US, replacing it with a beverage with a different recipe, design, and name: Coke Zero Sugar.

Coke Zero Sugar

If you like your Coke Zero exactly the way it is now, it might be time to start stockpiling it.

On Wednesday, Coca-Cola announced plans to stop selling Coke Zero in the US in August, replacing it with a beverage with a different recipe, design, and name: Coke Zero Sugar.

"It is a reinvention of Coke Zero," CEO James Quincey said in a call with investors.

According to Coca-Cola, Coke Zero Sugar is closer to the taste of the standard Coca-Cola. But with zero sugar and zero calories, the drink is designed for customers who are seeking lower-sugar options.

Coke Zero Sugar is already a major hit outside the US, with growth figures reaching the teens. In the US, Coke Zero sales grew 3.5% in 2016, compared with Diet Coke's drop of 1.9% in the same time period.

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