Consumers are excited by Amazon’s pendingacquisitionof Whole Foods, and are hopeful it will improve theshopping experience, according to a recentfrom ChargeItSpot.
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Consumers are hopeful Amazon-Whole Foods merger will lead to better shopping experience (AMZN)
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The majority of, 62%, reportedlikely to shop at Whole Foods followingacquisition, and 84% have positive feelings about the merger. This is a testament to Amazon’s brand, and shows how the merger could provide Whole Foods with a much needed boost as it facesfallingsales andgrowingcompetition in the organicspace.
- with
- expressing interest
- a
- fit well
- -
- it isn’t through Go technology, shoppers clearly expect Amazon to provide a seamless checkout experience,
- something it is known for
- online.
- Shoppers
- Aggressive pricing
- central to
- now expect that to carry over to Whole Foods. The company
- . Moreover, if it does move forward with cashierless checkout —
- whether through Go technology, self-checkout terminals, or other means — Amazon could absolve Whole Foods of
- that plague the grocery segment
However, only 10% of respondents want Amazon to leverage Whole Foods for grocery delivery. This may pose a problem for Amazon as its biggest opportunity in grocery is likely in online delivery — the Whole Foods’ offerings to, and potentially deliver from Whole Foods locations.
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Ship-from-store — a fulfillment process where retailers use stock from their store's estate to fulfill orders — can help brick-and-mortars evolve and avoid stagnation. This method is an essential strategy for legacy retailers because it can help them survive digital disruption and remain competitive with e-commerce giants like Amazon.
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