Taco Bell is ditching drive-thrus to build 300 to 350 concept restaurants that will serve alcohol.
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Taco Bell is ditching the drive-thru and going upscale
Taco Bell is opening 300 to 350 restaurants without drive-thrus in an attempt to appeal to urban millennials. The so-called "cantinas" will also serve alcohol.
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The company is building hundreds of drive-thru-less restaurants in cities including Pittsburgh, Boston, and New York in the next five years, Food & Wine reports.
"People would come through on drive-thru and say, 'could you please leave a little off the top,'" Taco Bell COO Mike Grams told Business Insider in July. "And we'd know exactly what they meant."
Kate Taylor contributed reporting to this story.
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