Airtel and Betway Kenya partner to give users bundles and betting opportunities

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November 20, 2017 2:10 PM

The two companies have combined to give clients a unique package

Kenya’s booming betting industry has received a boost after betting giant Betway entered into a partnership with telco Airtel to give users a better experience.

The “Betwaysare” promotion will give users free data bundles, free withdrawals and free deposits every time they bet using an Airtel Kenya line.

With over 10 million active users spread out over 45 betting services in Kenya, competition is rife to provide a difference maker in the market.

Speaking at the launch, Airtel Managing Director ,Prasanta Das Sarma revealed the advantages of the partnership.

“A lot of customers are coming to our platform but unfortunately when the season is over, they become inactive. This new initiative should help to keep them active on both our platforms”.

"The betting industry has been great contributors to our economy and last year turnover was more than 200 billion shillings. "

Betway Chairman Kiprono Kittony expressed the hope that the new partnership would give bettors an increased chance of placing more bets.

“On average, one spends about 30 minutes (on betting) and this means that they need enough bundles to sustain it. This new partnership will ensure that our customers are able to bet without worrying about their data running out.”

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