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Amazon has ambitious advertising plans for its NFL streams (AMZN)

Amazon aims to charge $2.8 million for ad packages during the NFL games it will stream in the coming season

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Amazon aims to charge $2.8 million for ad packages during the NFL games it will stream in the coming season, according to Reuters, citing people familiar with the matter.

Amazon initially paid $50 million in April to the NFL for the rights to stream the 10 Thursday night games.

Amazon will be able to sell up to 10 30-second ad spots for each streamed game. Ads will run on the live stream, while local ads will appear on network TV. As a part of its ad package, Amazon has offered to run ads for buyers on its e-commerce website. Live-streamed games will be available to Amazon Prime subscribers.

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As consumers continue to cut the cord, live sports are moving to digital platforms, which could bode well for Amazon’s aim to sell its ad packages. Here's how the e-commerce giant could see success:

Amazon’s offer to run ads on its website, as well as NFL streams, could justify its NFL ad package price tag. Amazon accounted for 43% of US online purchases in 2016 and is projected to account for half of all e-commerce sales by 2021. This translates to a sizeable audience for prospective ad campaigns. Leveraging this fact may help Amazon’s bid to secure more ad dollars, while ultimately helping its potential to disrupt the advertising duopoly of Google and Facebook. Moreover, the company's e-commerce expertise and user shopping data could help it attract advertisers that might otherwise choose Google or Facebook.

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