ADVERTISEMENT
ADVERTISEMENT

Amazon's ad revenue is set to surge in 2018 (AMZN)

Amazon’s ad revenue could reach $4.5 billion in 2018, a 61% increase from $2.8 billion in 2017

This story was delivered to BI Intelligence "" subscribers hours before appearing on Business Insider. To be the first to know, please .

Amazon’s ad revenue could reach $4.5 billion in 2018, a 61% increase from $2.8 billion in 2017, according toJPMorgan.

Additionally, Amazon’s ad revenue is projected to grow at a compound annual growth rate (CAGR) of 55% in the two years through 2019, to reach $6.6 billion, according to the note.

Here are some of the drivers that could contribute to Amazon’s growing ad business this year:

ADVERTISEMENT
  • Prime subscribers will help attract brand ad spend.
  • Consumer Intelligence Research Partners
  • Amazon plans on a big digital ad tool push in 2018.
  • CNBC
  • Ad giants plan to spend more on Amazon ads.
  • The Wall Street Journal

But, Amazon is still far behind Google and Facebook in terms of advertising. Google and Facebook generated $61 billion and $27 billion in the first three quarters of 2017, respectively. However, the $4.5 billion figure still positions Amazon well ahead of other companies vying for the third dominant ad spot. For example, Snap generated around $540 million in total revenue — nearly all through advertising — in the first three quarters of 2017.

To receive stories like this one directly to your inbox every morning, sign up for the Digital Media Briefing newsletter. Click here to learn more about how you can gain risk-free access today.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.
ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

Here's everything to know about being a virgin on your wedding night

Here's everything to know about being a virgin on your wedding night

7 do's and don’ts of the Holy month of Ramadan

7 do's and don’ts of the Holy month of Ramadan

Top 5 sweetest celebrity mother-child relationships that stand out for us

Top 5 sweetest celebrity mother-child relationships that stand out for us

International Women's Day: 5 Nigerian female celebrities championing women’s rights

International Women's Day: 5 Nigerian female celebrities championing women’s rights

Top 5 female directors in Nollywood

Top 5 female directors in Nollywood

6 things that will break a Muslim's fast during Ramadan

6 things that will break a Muslim's fast during Ramadan

5 benefits of fasting during Ramadan

5 benefits of fasting during Ramadan

5 reasons Easter was more fun when we were children

5 reasons Easter was more fun when we were children

Dos and don’ts of supporting Muslims during Ramadan

Dos and don’ts of supporting Muslims during Ramadan

ADVERTISEMENT
ADVERTISEMENT