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ESPN will now report the total number of people who watch games on TV and digital — but advertisers will have to wait 3 weeks

ESPN will start reporting the total number of people who watch games, whether on TV, digital devices or in bars. But the data will take three weeks to come in.

Here's the catch: It's going to take three weeks to get these numbers from Nielsen.

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ESPN is the first media company to sign on to report on and transact using

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