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Hulu's live cable TV competitor will cost 'under $40' per month — here's everything we know

On Wednesday, Hulu CEO Mike Hopkins revealed that the company's upcoming live TV service, a competitor to cable TV, will cost "under $40" per month, Variety reports.

Hulu CEO Mike Hopkins

Hulu will enter a crowded streaming TV market in 2017. Besides Dish's Sling TV, Sony's Vue, and AT&T's DirecTV Now, YouTube is working on its own package, and Amazon is rumored to be doing the same.

What remains to be seen is exactly how robust Hulu's channel lineup will be.

While AT&T's DirecTV Now initially offered a whopping 100+ channels for $35 dollars per month, that tier will begin to cost $60 per month on January 9. AT&T's standard $35 dollar option will include 60+ channels. Hopkins clarified that Hulu's "under $40" was not a promotional price point, though again, Hulu's full channel list has not been revealed.

The other big question for Hulu's service will be technical performance. The two big names in the space, Dish's Sling TV and AT&T's DirecTV Now, have been plagued with technical issues, as has Sony's Vue to some extent — though Vue reportedly has a much smaller subscriber base than Sling.

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