Instagram is integrating recommendations into user feeds (FB)

pulse

December 28, 2017 3:04 PM

Previously, the home feed was dedicated to posts from accounts that users follow as well as ads, whereas recommended posts were located solely in the Explore tab

This story was delivered to BI Intelligence "" subscribers. To learn more and subscribe, please .

Instagram is starting to roll out recommended posts directly into users’ home feeds,accordingto TechCrunch.

Previously, the home feed was dedicated to posts from accounts that users follow as well as ads, whereas recommended posts were located solely in the “Explore” tab. Now, Instagram users will start to see recommended posts alongside posts from friends and family. This update has several potential implications:

It can deter users who prefer separate feeds.
Instagram wants users to follow more accounts.
rolled out
Recommended posts might transform the way users interact with content on their feeds.
announced
But engagement with posts in terms of likes might wane.

BI Intelligence, Business Insider's premium research service, has put together a report on social media demographics that highlights the key audience demographics for six major social platforms: Facebook, Instagram, Snapchat, Twitter, LinkedIn, and Pinterest. It also:

Interested in getting the full report? Here are two ways to access it:

pulse