Photos show how Seattle’s favorite businesses vanished after Amazon showed up — and it could be an omen for the HQ2 city

In the late 1990s, the online-retail giant planted its first headquarters in Seattle, Washington, where it now employs 40,000 people and spans

Seattle's gentrifying landscape inspired Brothers to launch Vanishing Seattle, an Instagram account that documents longstanding businesses that have shuttered. The photo project reveals a potential future for the city Amazon picks to house its new headquarters, called HQ2.

Take a look below.

Brothers began Vanishing Seattle in 2016.

Her first post was a video of a drag queen named Atasha, who performed Dream Girls’ “And I’m Telling You I’m Not Going” on the closing night of Inay’s, a longstanding restaurant and bar.

Atasha Manila (@atashamanil... @ seattlepi

Inay’s closed due to a rent increase — something that has become increasingly common as Amazon becomes bigger in the city.

Since 2000, the area has added 99,000 new jobs, with 30% of them in tech, contributing to a construction boom. As Seattle’s largest property taxpayer and private employer, Amazon has continued to spur an influx of high-skilled tech workers.

Other startups have come to Seattle to ride out the tech boom.

The city’s building stock has struggled to keep up with demand, contributing to higher rent prices. As a result, some longtime residents and businesses in lower-income neighborhoods have been driven out.

the connection between gentrification and small-business turnover

Near Amazon’s headquarters in South Lake Union (a neighborhood called "Amazonia" by locals), the Hurricane Cafe was recently bought and demolished by Amazon. The company plans to build two office towers in its place.

Nearby, a 50-year-old bar called 13 Coins closed on January 1 to make way for redevelopment. A few weeks prior, the Two Bells Tavern met the same fate.

Brothers says displacement is happening not just in Amazonia, but in neighborhoods across Seattle.

In Central Area, a half-dozen primarily black-and-immigrant-owned businesses served as deep-rooted community gathering spots.

The retail complex, called Promenade 23, centered around the Red Apple grocery store.

But in 2017, Microsoft cofounder Paul Allen’s Vulcan Real Estate bought the property to turn it into a 530-unit residential tower. Here's a rendering of what the development will look like:

There’s reason to believe that redevelopment could threaten small businesses in the chosen HQ2 city, too.

As a Seattle native, Brothers fears that the city will continue to lose its staple institutions.

Referring to Amazon’s campus, she said the company “constructed an artificial neighborhood."

"People don’t hang out after work or on the weekend. And what’s there now? A West Elm and fitness club that costs $200 month. It’s a cultural wasteland,” she said.

“I worry about where the counterculture is going to go,” Brothers said. “Because the counterculture was Seattle’s culture. We need to create a city that’s not just about tech, convenience, consumption, and disruption.”

I just realized that today ... @ vanishingseattle

Drag queen Atasha performs "And I’m Telling You I’m Not Going" on the closing night of Inay's, a former restaurant and bar in Seattle.

Photos show how Seattle’s favorite businesses vanished after Amazon showed up — and it could be an omen for the HQ2 city

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