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Being verified on social media is something that everyone wants, yet very few ever see that mysterious blue tick show up on their account.
It’s the ultimate ego stroke that exists today. Everyone lives on social media these days, so being verified is a big deal. At least it is to the people that desire it so badly.
Being verified won’t make you an overnight millionaire but it does give you almost instant credibility that you can use to build your personal brand and expertise.
Instagram revealed their verification program several years ago and started to randomly assign the badge to some of the top celebrity accounts. It was literally only a few dozen accounts that sported the badge and it caused people to widely speculate on how to obtain it.
Accounts representing well-known figures and brands are verified because they have a high likelihood of being impersonated. The badge help people on the Instagram community to easily find the authentic people and brands they want to follow.
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