The deal reinforces SportPesa's presence in the European market
It seems as though leading betting company SportPesa is not stopping at anything in becoming a global leader in the betting industry.
Just last week, the gambling site launched its operations in neighboring Tanzania whereas it also signed a deal with Spanish League La Liga in April.
And now SportPesa UK has inked a deal with top English Premier League club and nine-time England champions Everton FC.
The deal that was signed on Monday, takes effect from June 1, and will see the SportPesa brand feature on the Club’s shirts for the 2017/18 season.
Speaking during the launch of the deal at the club’s headquarters in Liverpool, Everton CEO, Robert Elstone, hailed the historic agreement.
“We welcome SportPesa to the Everton family and look forward to working closely with a rapidly growing, global company. Over the coming months and years, we will work together to realize our ambitions. We look forward to an exciting partnership together.” Said Mr. Elstone.
SportPesa UK Marketing Manager, Shaun Simmonds noted that the partnership was in line with the company’s strategy of developing sports by expanding within the UK.
“We’re very excited about forming this partnership with Everton Football Club. Community, Innovation and engagement are key cornerstones which have contributed to SportPesa’s success so far and these are values that Everton Football Club holds at its core.”
SportPesa CEO Ronald Karauri expressed his delight in the partnership adding that he hopes it will be of great benefit to Africa and Kenya in particular.
The partnership will add to the various expanding portfolio of partner teams that sees Everton join Hull, Southampton, Arsenal, Gor Mahia, AFC Leopards and Simba SC.