How Diamond Platinumz makes and spends his money
Business Insider SSA profiles East Africa's best paid musician
The East African crooner has over the past five years built a resume that has seen him become bona fide superstar, reeling off number one hits and collaborations with US rap star Rick Ross and Jamaican super group Morgan's Heritage and it has paid off in his bank accounts. He is estimated to be worth 5 million dollars.
Business Insider Sub Saharan Africa takes a look at how he makes and spends his money.
How he makes his money
Forget album sales. Tours and concerts are his major source of income. Diamond Platinumz is among the busiest acts on the continent and appears on almost 20 concert platforms yearly across the world and he is not cheap. His management charge upwards of 50,000 dollars for a two hour performance set and distance is also a factor in the cost. He is also known to charge premium rates for collaborations.
As East Africa's leading musician, he endorses a host of products and companies including DSTV and Vodafone Tanzania. His popularity has even extended to his baby daughter, Tiffah, who is also known to endorse baby products and financial products for banks.
How he spends his money
Diamond Platinumz has a love for real estate and owns buildings in Tanzania,Kenya,South Africa and the USA. Some of his houses come with some really serious decor and he has shared photos of his gold plated bathroom and living room.
He is also a noted car freak with an extensive collection that includes a Rolls Royce, a Lexus SUV, a Lamborghini ,and a Hummer. He has splurged on expensive miniature vehicles for his children as well which he regularly shows off on social media.
Diamond Platinumz is also a known party and holiday freak, throwing wild gigs and visiting some of the most exotic locations in the world.
An eye for fashion goes with that bank account and he wears nothing but the best from his suits to his daily walk around all at great cost.
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