According to its website, the firms ranks 7,000 Newspapers in web popularity, in 200 countries.
The current ranking is based upon an algorithm including four unbiased and independent web metrics extracted from three different search engines: Google Page Rank, Alexa Traffic Rank, Majestic SEO (Subnets) and Majestic SEO (Trust Flow).
Once filtered (outliers) and reviewed (subdomains), web metrics data are normalised to a scale of 0 to 100 taking into consideration the logarithmic nature in which both the Google Page Rank and the Alexa Traffic Rank are expressed. The four normalised values are aggregated based on a weighted average algorithm which generates the final score and web ranking.
Considering that here are the top 10 most popular newspapers in Africa, according to 4imn.com
#1. The Daily Nation - Kenya
#5. Independent Online - South Africa
#7. The Times - South Africa
#8. Mail & Guardian Online - South Africa
#10. The Guardian - Nigeria