The sports category has moved to a new website.

Zimbabwe's largest restaurant company plans more outlets in Kenya

The expansion plan is buoyed by increased traffic with a positive outlook.

The company — which operates several quick service restaurants including Chicken Inn, Pizza Inn, Bakers Inn and Creamy Inn — said the expansion plan is buoyed by increased traffic with a positive outlook.

“We have a major plan for growth in Kenya. We are looking at Kenya as a major market where we want to expedite our growth there,” Simbisa Brands managing director Warren Meares said.

He said the company was also looking at growing its market in the sub-Saharan Africa region by putting up an additional 40 branches in the countries it operates from.

ADVERTISEMENT

The fast food chain has 203 branches in Zimbabwe and 145 across Sub-Saharan Africa.

International brands

In Kenya, Simbisa opened eight new outlets and closed four, bringing the total to 121 as at June 30 last year.

The expansion drive is seen as a move by the restaurant operator to take on international brands like McDonald’s and Burger King.

The firm recently invested $4.3 million (about Ksh446.7 million) in the expansion of its operations in Kenya, Zimbabwe and Mauritius.

ADVERTISEMENT

Its regional operations in Kenya, Zambia, Ghana, the Democratic Republic of Congo and Mauritius contributed $58.4 million (about Ksh6 billion) to group revenue, up from $54,5 million (about Ksh5.6 billion) last year.

Simbisa recently said it is panning a secondary listing at the London Stock Exchange (LSE) junior market to raise capital for expansion and potential foreign acquisition.

ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

African countries with the highest divorce rate

African countries with the highest divorce rate

10 African cities with the highest crime index at the start of 2024

10 African cities with the highest crime index at the start of 2024

Machoka at 70: Emotions run high during Citizen TV presenter's birthday [Video]

Machoka at 70: Emotions run high during Citizen TV presenter's birthday [Video]

Diwali 2022: Is Monday a public holiday in Kenya?

Diwali 2022: Is Monday a public holiday in Kenya?

Akothee finally reveals reasons for separating from Omosh 1 month after wedding

Akothee finally reveals reasons for separating from Omosh 1 month after wedding

Man, once a ‘billionaire’, recounts how he lost wealth, now sells his book on streets [Video]

Man, once a ‘billionaire’, recounts how he lost wealth, now sells his book on streets [Video]

Details of Ngina Kenyatta's luxurious restaurant

Details of Ngina Kenyatta's luxurious restaurant

Zero Chills! Jackie Matubia's advice for Milly Chebby amid the unfollow drama

Zero Chills! Jackie Matubia's advice for Milly Chebby amid the unfollow drama

Nigerian royal dignitaries, including four kings and a queen, expected to attend Museveni’s 50th wedding anniversary celebrations

Nigerian royal dignitaries, including four kings and a queen, expected to attend Museveni’s 50th wedding anniversary celebrations

ADVERTISEMENT