Ethiopia’s national airline says it has plans to construct Africa’s largest Chinese restaurant as it targets a larger share of the Chinese tourism market.
Ethiopian Airlines is building Africa's largest Chinese restaurant to attract more Chinese tourists
The company also has plans to purchase more aircraft
Ethiopia Airlines is already the clear market leader in terms of Chinese tourism to Africa with 5 destinations and 31 weekly flights but wants more according to its CEO Tewolde GebreMarian.
“We have Chinese meals on our flights to China and we have Chinese websites, we’re present on social media network Wechat, and here in Addis we’re building a five-star hotel which, when completed, will have the largest Chinese restaurant in Africa, helping attract even more Chinese tourists.”
Ethiopian Airlines currently flies to Beijing, Chengdu, Shanghai, Hong Kong and Guangzhou. It has also announced plans to start flights to tech and manufacturing hub ,Shenzhen.
The Chinese tourists’ market, at more than 120 million is estimated to be the single largest tourist numbers globally and has become part of the strategy of several countries in their bid to earn the revenue that their trips provide.
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