British's luxurious car brand, Bentley finally hits Kenyan roads
Kenyans appetite for top of the range vehicles has been steadily growing over the years thanks to a stable economy and acquired exotic taste.
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This is because Multiple Group has been appointed the local dealer of the luxury car brand Bentley, with the first models expected to arrive in June.
“We are setting up the Bentley dealership through a company called Bentley Nairobi,” Mr Dimitris Karakoulas, an executive at Multiple’s automotive division, told a local business daily.
The move adds another feature on Multiple Group growing presence in the luxury car brand market space, after it also secured sole selling rights in 2014 with the Porsche brand.
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Kenyans appetite for top of the range vehicles has been steadily growing over the years thanks to a stable economy and acquired exotic taste.
Bentenly has revealed that local customers have already paid for five Bentleys whose prices start from $270,000 (Sh27 million) and can top the $390,000 (Sh39 million) depending on the level of customisation.
“We expect to sell up to nine Bentleys by the end of the year. We already have orders for five units,” Mr Karakoulas said.
Bentley hopes to target Kenya’s super rich self-made entrepreneurs with finer motoring tastes who have no qualms about spending millions of shillings on their prized toys.
Multiple Group will start selling Bentayga (SUV), Flying Spur (sedan) and Continental GT (two-door coupé) first but could further expand the line-up to include Mulsanne, which has an extended wheel base depending on the market uptake.
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There's no plastic inside the Mulsanne's interior, on average, it takes 17 bull hides to swath the seats, door panels and nearly everything else inside that's not chrome or wood according to autoblog.
The 2017 Bentley Mulsanne also boosts, a 2,200-watt audio system featuring 18 speakers and 19 channels said to be the most powerful OEM system in the world.
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