Top six products ordered online by Kenyans

A list of the top items demanded online by Kenyans.

Mobile phones were the most demanded products online by Kenyans, according to a report released recently.

The Kenyan Electronic Market Report released by consumer data broker Data Fintech (DF) showed that the devices top the list for the six most popular electronic products demanded by Kenyans.

In the report, the total listing value of mobile phones on the marketplace in March 2017 stood at Sh99.1 million, a 108% increase from February 2017 and 608% from March 2016.

On the other hand, the mobile phone Demand Index increased by 15.13 per cent between January 2017 and April 2017; with the growing appetite for both feature and smart phones being attributed to deepening mobile phone services.

Televisions come in second, with a total listing value of Sh86.7 million, a 34.6 per cent increase from February 2017. The Demand Index increased by 6.9 per cent between February and March 2017.

Laptops were the third most demanded electronic products even though its total listing dropped from Sh16.9 million in March 2017 from Sh31.3 million in February last year.

Coming in fourth were tablets, which according to Data Fintech, increased in stock value by 22% between February and March 2017.

The listing value of the devices mostly demanded by the young Kenyans also increased by 232% between March 2016 and March 2017.

Hifi systems were the fifth most ordered items with statistics showing the listing value increasing by 2.6 per cent whereas its demand index decreased slightly by 2.6 per cent compared to the previous month.

And last on the list were cameras whose stock value increased by 12.9 per cent from February 2017, which was placed at Sh5.7 million in March 2017.

The data was compiled from Pigiame, a leading online classifieds marketplace in Kenya. Focus was mainly based on online shoppers’ activities on the marketplace against electronic products and brands.


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