Elon Musk just unveiled its newest car, the Model Y SUV (TSLA)

Mark Matousek

March 15, 2019 7:48 AM

Tesla

Tesla unveiled on Thursday its latest vehicle, the Model Y crossover SUV, at its design studio in Hawthorne, California.

The Model Y is Tesla 's second SUV, after the Model X. The vehicle will have a range of 300 miles per charge, CEO Elon Musk said.

The unveiling comes at a time when the company is facing mounting financial pressure and, according to some analysts, a demand problem.

In late February, Tesla announced it was closing most of its stores and moving to an online sales model. At the time, the company said the move would enable it to slash the prices for all of its cars by several percent and roll out the long-promised $35,000 Model 3 sooner than expected.

About a week later, though, Tesla backtracked and said that it would actually keep more stores open and increase the price of its vehicles back to their previous amount. These moves signal the company may be facing some significant headwinds, according to Goldman Sachs analysts.

"In the US, we think the amount of information points to declines in demand for Teslas higher priced vehicle variants following the start of the phase-out of the Federal Tax credit; and we believe moves by the company to continue to improve its cost structure in order to deliver lower priced vehicles and tap remaining consumer demand corroborate this," Goldman Sachs said to clients in a note earlier this week.

Whats more, Goldman analysts said there is also the worry that the reveal of the Model Y could put further pressure on the Model 3 sales because people may opt to wait to purchase the SUV instead of opting for the lower-cost sedan.

This is a developing story. Check back for updates.

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