Hyundai's fledgling luxury brand has a stunning new flagship sedan to compete with the likes of Mercedes and BMW

Tim Levin

March 31, 2020 4:13 PM

Genesis

Genesis, Hyundai's luxury brand, just dropped the sleek third generation of its G80 sedan. And by the looks of it, the G80 may give the likes of Mercedes, Audi, and BMW a real challenge.

Genesis, Hyundai's luxury sub-brand, officially debuted its 2021 G80 sedan on Monday and the car is stunning.
It has a massive front grille, clean lines, and a stylish interior, all of which contribute to the G80's sleek, upscale look.
Three engine options are available, the most powerful of which is a 3.5-liter, turbocharged V6 rated at 375 horsepower.
The G80 will hit US dealerships in the second half of this year, and is on sale in South Korea as of March 30.
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Since Hyundai ventured into the luxury car market nearly five years ago with the Genesis brand think, Toyota and Lexus it's been trying to establish Genesis as more than just a "fancy Hyundai."

And with its new, 2021 Genesis G80 sedan, the brand might have just checked that goal off.

Genesis debuted the third generation of its G80 on Monday, with looks good enough to give established luxury car brands a scare. Genesis showed off some renderings of the G80 earlier this month, but now, additional photos and full specs are out.

Despite its newness to the market, Genesis is already putting out vehicles that, from a design perspective, easily compete with the likes of BMW and Mercedes. Somewhat reminiscent of Hyundai's striking Prophecy concept , the 2021 G80 sports a sleek, curvy look that justifies its luxury claims. It also has tons of tech, a swanky interior, and a 375-horsepower V6 option.

Learn more about the 2021 Genesis G80 below:

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