According to this year’s Mastercard Annual Love Index released on Thursday, the number of Kenyans who go on rendezvous in hotels has risen by 65% between 2017 and 2019, against a 22% global increase.
“Now in its fifth year, the findings reveal that the world’s "love economy" is growing five times faster than the global economy, with Valentine’s Day spend around the world up 17 percent since 2017,” it indicates.
In Kenya, sentimental spending around Valentine’s Day has increased even more – up by 32% since 2017, with the overall transactions up by 51%.
Kenyans also spent 37% more than they did in 2017 on booking flights and trips, travelling with their partners to celebrate this special time of the year.
“Kenyans are keeping pace with global trends and favouring experiences over traditional gifts. It’s clear that the younger generation values the opportunity to create a shared experience,” said Adam Jones, Area Business Head East Africa, Mastercard.
Similarly, Valentine’s Day cards score big in Kenyan hearts. In 2019, Kenyans spending on cards increased by 24% from the previous year, and by 5% from 2017 to 2018.
The Index, a study of transactions ahead of Valentine’s Day (February 11-14 of the three years) identifies spending habits and trends during this period by analysing credit, debit and prepaid card transactions from 53 countries around the world.
And waiting in their wake to make a killing are some of the high-end international hotel chains based in Kenya who have since rolled out the red carpet for Kenyans not shy to spend by unveiling tempting Valentine offers.
Not wishing to be left behind either is Mövenpick Hotels & Resorts, Nairobi, which operates in 27 countries with 84 hotels, which is dangling a ‘sweet escape’ valentine deal worth $275 (Sh27,500) to woo Kenyans this valentine day. A 5 course dinner at their signature revolving restaurant overlooking Nairobi also goes for $65 (Sh6500) per person this valentine.
A night stay at Villa Rosa Kempinski, Nairobi this valentine will set one back at least $275 (Sh27,500).