African celebrities that were shot to stardom by just one social media post

The transition to stardom of these individuals re-enforced the place of social media in the social structure of the continent.

With about 170 million active African social media users, the technology has become more of an ecosystem which is perfectly linked to social, political and business sphere of activities on the continent. These numbers show that there is no excuse for you not to have a social media presence.

These three celebrity brands were created from non-existent foundations as the women involved did not have any prior knowledge of social media and its intricacies.

With just one social post especially on Facebook and Instagram, a star was born out of these personalities.

Before Olajumoke Orisaguna’s accidentally walked past a street-set of a photo shoot of TY Bello with Tinie Tempah, she was just an ordinary local bread seller in Lagos.

Unknowingly to both Olajumoke Orisanuga and TY Bello, the photo shoot served as the bread hawker’s first step to stardom.

However, Olajumoke, a bread hawker at the time, did not gain instant fame until her pictures hit social media.

Anok Yai who is South Sudanese was born in Egypt but grew up in the United States. She was  unknown before the lens of Steve Hall’s camera captured her at the Howard University homecoming party.

With just this single picture hitting the Instagram, under the caption of “saw her right at the end of the Yardfest.” Steve Hall birthed another iconic model to the world.

The single image shot her into the limelight, as the image went viral on Instagram with many admiring her ebony complexion.

Yai is now signed to Next Models, one of the leading global modelling agencies. In a post on her Instagram page, she said: “Excited to announce that I am now signed with @nextmodels.”

“Thank you to everyone that’s supported me along the way; hope you follow me on this journey #TheNextNext”

Another star spawned by the power of social media is Mrs Ifeoma Uzoma, popularly known as the Ogiri woman.  In June 2017, a video of her hawking Ogiri, a traditional soup condiment of South-Eastern Nigeria, surfaced on Facebook and it went viral. Thus attracting her to Branded.ng and Mumpreneur.

The two agencies helped her grow her business, and at present, she has a markets that extends beyond the shores of Nigeria.

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