Japanese lifestyle brand whose products range from Sh155.20 - Sh3,104 opens first store in Kenya

Miniso sells merchandise such as homeware, bags and electronics.

Miniso opened its first variety store in Nairobi at the Village Market on December 22 while another one is planned at the Thika Road Mall (TRM) as part of its ambitious global expansion plan.

According to a local business daily, the company hopes to occupy the space vacated by Woolworths at TRM and will open to the public on January 15.

Partnering with local franchisees is also on its cards and the company is looking for companies to become its local franchisees to help open more stores later in the year.

Unlike other brands in the market, Miniso products are favorably priced and range between Sh155.20 ($1.5) and Sh3,104 ($30).

Miniso was co-founded by Japanese designer Miyake Junya and Chinese entrepreneur Ye Guofu.

Initially it concentrated into the Chinese market and other Asian countries, but over the last two years it has expanded its horizons to Africa as well.

Between 2016 and 2017, the company opened stores in the Americas (Canada and the US) and the Middle East.

The firm which has 2,600 stores across the world even set up shop in Pyongyang, North Korea.

In Africa, Miniso says it has a presence in Nigeria, Egypt, South Africa, Morocco and Madagascar.

In 2017, Miniso’s local turnover stood at $1.2 billion while sales from external markets came in at $737 million.

JOIN OUR PULSE COMMUNITY!

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

Amazing transformation of 21-year-old man bullied for being born different (video)

Amazing transformation of 21-year-old man bullied for being born different (video)

Sonko’s reaction as daughter Sandra Mbuvi goes international

Sonko’s reaction as daughter Sandra Mbuvi goes international

Eliud Kipchoge's special Sh20,000 earphones he can't live without

Eliud Kipchoge's special Sh20,000 earphones he can't live without

Abel Mutua's movie makes over Sh4M in 5 days

Abel Mutua's movie makes over Sh4M in 5 days

Vera imports Baby Diapers from US, Help rebuild Boniface Mwangi's house & other stories on #PulseUhondoMtaani

Vera imports Baby Diapers from US, Help rebuild Boniface Mwangi's house & other stories on #PulseUhondoMtaani

Sh79,000 per month jobs for Kenyans without degrees

Sh79,000 per month jobs for Kenyans without degrees

Davido and Chioma spotted together for the first time since rumoured breakup

Davido and Chioma spotted together for the first time since rumoured breakup

How Janet Mbugua's husband Eddie landed Sh240 million deal with Chinese investors

How Janet Mbugua's husband Eddie landed Sh240 million deal with Chinese investors

5 things you should never do to please a woman

5 things you should never do to please a woman