Kenyan CS is planning to perform yet another incredible feat to promote tourism

Kenya’s Cabinet Secretary for Tourism, Najib Balala is planning to perform yet another incredible feat in a bid to promote tourism in the country.

Balala is set to climb Mount Kenya in a bid to raise awareness of Kenya’s adventure tourism offering while profiling the mountain as a favourable tourist destination.

“Kenya’s steep ascent from the Indian Ocean to Mt Kenya and descent to the Great Rift Valley and Lake Victoria creates an experience that is second to none. Mt Kenya is one of the most iconic assets we want to promote among the country’s wide variety of breathtaking landscapes that lie across the Great Rift Valley. Kenya remains the home of Safari: the undisputed Queen of the Wilderness,” CS Balala said.

In collaboration with the 7 Summits Africa team of mountaineers, the cabinet secretary will also use the expedition to promote and develop hiking and mountaineering as a fun activity in the mainstream international outdoor and adventure market.

Balala’s mountain climbing cames barely a year after he flew to heights of over 10,000 feet and spectacular dropped from the skies in an act designed to promote coastal tourism and protect endangered turtle species.

The secretary hoped the next time tourists will be down at the Kenyan coast they will add skydiving on their bucket list from the ordinary beach and game drives.

The government hopes to promote adventure tourism and publicise the Mount Kenya circuit as a favourable destination.

The Mt Kenya expedition will showcase the added wildlife experience enjoyed whilst climbing Kenya’s highest and Africa’s second highest mountain at 5,199 metres.

Mt Kenya National Park is also a UNESCO Natural World Heritage site and a wildlife stronghold not to mention a national icon and a national treasure.

The expedition comes at a time when the tourism industry is experiencing a revival with international tourist arrivals noted to have grown by 10 per cent to 723,174 as at the end of September compared to 657,438 recorded during a similar period in 2016.