But that's not so. According to a survey conducted by Morning Consult, 55% of Americans actually haven’t seen a single movie nominated for best picture in 2017. Only 14% of the people surveyed take a nomination as a reason to see a movie. So while the Oscars do have some impact on a film's audience, there are other factors that play a more important role.
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Most Americans haven't seen a single movie nominated for best picture, according to survey
Movie lovers often go out of their way to see every film nominated in the best picture category before the Oscar ceremony goes down. And you'd think that once a movie wins the revered best picture trophy, people would leap to see it as soon as possible.
"La La Land'Hidden Figures' "
The survey questioned a group of 2,000 people about what drives them to see a movie. The No. 1 factor? Who's in it. Thirty-nine percent of the people surveyed said that their decision to see a movie is driven by the stars.
Thirty-one percent said that the movie's trailer plays a major factor in their decision to see it. Young people tend to be in this category: 50% percent of adults under 30 say that the trailer is a big influence on their choice to see a movie or to skip it.
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Like the Oscars, critics also don't have a huge influence: only 15% said that a critic's review determines whether they see a movie.
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