Amazon is quietly upending a $19 billion business, and it's terrible news for Target and Bed Bath & Beyond (AMZN)

pulse

June 7, 2018 7:03 PM

Amazon is taking an ever larger chunk of wedding registries, which Americans spend $19 billion on every year. Bed Bath & Beyond is the second-most popular place to host a wedding registry.

Buying wedding gifts is a big business for retailers. Americans spend about $19 billion on registries every year, according to Loop Capital.
Amazon has added some big perks for couples registering with the e-commerce site.

Millennials seem to go to Amazon for everything these days — even wedding registries.

Eschewing classics like department stores, Bed Bath & Beyond, and Williams-Sonoma, more millennials getting ready to tie the knot are signing up for Amazon's wedding-registry service.

Retailers compete for registries, as couples ask for pricey things, and the people who buy them often pay full-price. It's a big business: wedding guests spend $19 billion every year specifically on wedding-registry gifts, according to Loop Capital.

According to Loop Capital's Anthony Chukumba, who surveyed 200 couples getting married,

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