That may have landed Under Armour in some hot water in 2017. At that time, the Trump presidency was still nascent, and many businesses leaders avoided saying anything for fear of angering either supporters or detractors of the president.
Ruhle advised Plank to directly engage President Donald Trump, which was the opposite of what many within Under Armour thought the company should do, the Journal reported.
"To have such a pro-business president is something that is a real asset for the country," Plank said. "People can really grab that opportunity."
The CEO was responding to a question from CNBC anchor Scott Wapner about Plank's involvement in Trump's Manufacturing Jobs Initiative. His comments were widely criticized at the time.
Even basketball player Steph Curry, arguably Under Armour's most important sponsored athlete, spoke out against Plank's comments.
Days later, Under Armour came out against Trump's executive order that barred immigrants from a list of majority-Muslim countries to enter the United States.
Plank clarified his comments during a June 2017 interview, saying it was "unfortunate that my words got characterized in a way that were meant to be divisive in some way, shape, or form."
Plank later resigned from the president's manufacturing council in the wake of Trump's comments about the violent white-supremacist march and related protests in Charlottesville, Virginia, that left one person dead.
It's unclear whether Ruhle's advice was related to Plank's decision to engage with the Trump administration.
"The company found itself in media hailstorms ... generating opinions from across our industry and customer base," Under Armour's senior vice president of corporate communications, Kelley McCormick, told the Journal, adding that the decision to engage with Trump and attend meetings at the White House was made with input from many parties.
"No one voice had greater influence than the collective view to make the best decisions for Under Armour," she told the newspaper.
Under Armour declined to comment further to Business Insider. A spokesperson for MSNBC did not immediately return a request for comment.
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