Bozoma Saint John is the first black to join the top executives of Netflix

Netflix Inc. has hired Ghanaian Bozoma Saint John as its new Chief Marketing Officer.

Bozoma Saint John.

This makes her the first Black woman to join the online TV giant’s group of top executives.

The 43-year-old joins Netflix from entertainment and sports company Endeavor. She has previously worked at Apple Inc. and Uber Technologies Inc.

In her new role at Netflix, she will report to Ted Sarandos, Netflix’s chief content officer.

Bozoma is now the senior-most Black executive at Netflix and one of the highest-profile marketing executives in the industry.

Netflix had earlier pledged financial assistance to Black-owned banks. The streaming company has admitted that it needs to improve diversity and inclusion inside its own walls. The company’s workforce is made up of just 7% black with most of its senior leadership being white.

Bozoma replaces the one other person of color in senior leadership, Jackie Lee-Joe, who is an Australian of Asian descent.

As Chief Marketing Officer, Bozoma is expected to generate ideas on how best to promote shows on the streaming service.

In the early days, Netflix relied on its algorithm to deliver popular shows to viewers based on their past habits.

But the company has currently resorted to more traditional advertising, via social media, billboards, TV spots and experiences.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

Africa’s richest man Aliko Dangote poised to overtake another Russian billionaire Vladimir Lisin on Bloomberg billionaires list

Africa’s richest man Aliko Dangote poised to overtake another Russian billionaire Vladimir Lisin on Bloomberg billionaires list

Mzee Kibor's will made public, revealing how vast wealth and millions will be distributed

Mzee Kibor's will made public, revealing how vast wealth and millions will be distributed

Ini Edo posts new photos amid reports of welcoming a baby through surrogacy

Ini Edo posts new photos amid reports of welcoming a baby through surrogacy

Referee behind chaos at AFCON was rushed to hospital after match

Referee behind chaos at AFCON was rushed to hospital after match

Eddie Butita speaks on his fallout with Miss Mandi, offers her a job

Eddie Butita speaks on his fallout with Miss Mandi, offers her a job

Africa's richest man, Aliko Dangote, adds extra $915 million to his vast wealth in Q1 2022

Africa's richest man, Aliko Dangote, adds extra $915 million to his vast wealth in Q1 2022

Zuchu forced to apologize to fans after viral video raised eyebrows

Zuchu forced to apologize to fans after viral video raised eyebrows

Willy Paul wins against Diana Marua in court

Willy Paul wins against Diana Marua in court

KDF moves to forcibly acquire Sh 500M supermarket land in Nairobi

KDF moves to forcibly acquire Sh 500M supermarket land in Nairobi