On Thursday, Burger King debuted a commercial in which the Burger King mascot transforms into the KFG, or the King of Flame Grilling. In the ad for its new grilled chicken sandwich, the King dresses up as Colonel Sanders and proclaims the virtues of Burger King's grilled chicken sandwich.
"When it comes to flame grillin', a King always outranks a Colonel," the King says in a voiceover.
Burger King's new grilled chicken sandwich hits menus on Thursday. The new permanent menu item is made with grilled chicken, lettuce, tomato, and sweet honey mustard, and it will cost roughly $4.99.
Burger King has started getting more aggressive in taking on its fast-food rivals in recent months.
Here is Burger Kings full KFG ad:
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