Dangote, MTN, Glo and Tusker are among the top admired brands in the world, according to a new survey by Brand Africa.
Last week, Brand Africa announced the Top 100 brands in Africa in their 7th annual Brand Africa 100: Africa’s Best Brands hosted by the Johannesburg Stock Exchange in partnership with Geopoll, Kantar and Brand Leadership.
According to the report, "the US sports and fitness mega brand, Nike, retains the overall #1 brand in Africa spontaneously recalled by consumers. South African telecoms brand MTN is the #1 African brand spontaneously recalled brand, while surging Ethiopian brand Anbessa Shoes, at #2, ahead of Nigerian conglomerate, Dangote, which is the #3 most admired brand of African of origin."
Thebe Ikalafeng, Founder and Chairman of Brand Africa and Brand Leadership, says, “It is disappointing that despite its vibrant entrepreneurial environment, Africa is not creating new competitive brands to meet the needs of its growing consumer market.”
“These rankings are an important metric of and challenge for creating home-grown competitive African brands that will transform the African promise and change its narrative and image as a competitive continent. African brands have an important role in helping to build the African brand.”
Business Insider SSA by Pulse looks at 15 African companies at the top of the most admired brands in the continent:
1. Dangote Group
2. MTN
3. Anbessa
4. DStv
5. Globalcom
6. Shoprite
7. Tusker
8. Safaricom
9. Amarula
10. Mukwano
11. Econet
12. Ankara Clothing
13. Tiger Brands
14. Jumia
15. Azam
The Brand Africa 100 rankings are based on a survey among a representative sample of respondents 18 years and older, conducted in 25 countries across Africa.
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