Uhuru's Sh15 Billion job creation plan for Kisumu

President Uhuru Kenyatta today made the announcement during a press briefing at State house.

___6910375___https:______static.pulse.com.gh___webservice___escenic___binary___6910375___2017___6___28___11___Uhuru+Kenyatta_2

The new move comes less than a year after the beer giant launched a new beer brand called Tusker Cider, made from crushed apples targeting the middle class youth.

“Our ambition is to innovate constantly and at scale in order to address changing tastes and preference across a diverse category of consumers in the Kenyan market,” Kenya Breweries Limited’s managing director Jane Karuku said in a statement during the launch.

Kenya’s growing middle class and millennials have over the years grown more bold and now sample   ‘foreign  and exotic drinks’ to suit their palate something which has  forced beer manufacturers in the country to keep up or ship out.

The entry of foreign beers such as Faxe sourced from Denmark which recently entered into a distribution agreement with WOW beverages has also complicated matters for kenya’s beer manufacturers.

By selling beer with more alcohol content at a cheaper or same price like traditional beer, they have slowly cut  a niche for themselves in the local market.

President Uhuru Kenyatta today made the announcement during a press briefing at State house where he said the Nairobi Securities Exchange listed company will open a Sh50 billion plant in Kisumu.

“This investment valued at Sh15billion will result in a modern, state-of-the-art brewery will see at least 110,000 Kenyans derive a source of livelihood,” he said.

He added that 30,000 farmers in Kisumu, Siaya, Homabay, Migori, Tharaka Nithi, Machakos and Makueni have been engaged to grow sorghum.

The choice of Kisumu is simple, Kisumu is the most industrialized urban area in western and Nyanza Kenya and therefore EABL hopes to use Kisumu as a strategic distribution point to all other major towns within the region.

So far the Ruaraka based company is yet to announce which beer beverages will be manufactured in Kisumu.

Among the expected benefits the plant will bring is create job opportunities for the locals and unlock the economic potential of Kisumu county.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

Here are the 5 worst cities to live in Africa, according to Economist Intelligence Unit report

Here are the 5 worst cities to live in Africa, according to Economist Intelligence Unit report

10 African countries with the largest foreign exchange reserves

10 African countries with the largest foreign exchange reserves

Africa’s richest man Aliko Dangote poised to overtake another Russian billionaire Vladimir Lisin on Bloomberg billionaires list

Africa’s richest man Aliko Dangote poised to overtake another Russian billionaire Vladimir Lisin on Bloomberg billionaires list

These 6 countries have the highest unemployment rates in Africa

These 6 countries have the highest unemployment rates in Africa

Top 10 happiest countries in Africa in 2022

Top 10 happiest countries in Africa in 2022

Mzee Kibor's will made public, revealing how vast wealth and millions will be distributed

Mzee Kibor's will made public, revealing how vast wealth and millions will be distributed

Ini Edo posts new photos amid reports of welcoming a baby through surrogacy

Ini Edo posts new photos amid reports of welcoming a baby through surrogacy

Referee behind chaos at AFCON was rushed to hospital after match

Referee behind chaos at AFCON was rushed to hospital after match

Eddie Butita speaks on his fallout with Miss Mandi, offers her a job

Eddie Butita speaks on his fallout with Miss Mandi, offers her a job