Africa’s largest e-commerce company, Jumia, get creative and ropes in Vivo Energy to beat last-mile delivery headache

A branch of the Shell filling station
  • To get around the problem, Jumia has inked a deal with Vivo Energy, owner of Engen and Shell-branded petrol stations across Africa to transform the filling stations to supply more than just fuel.
  • Jumia will now set up pick-up stations at Vivo’s over 2,000 fuel station outlets, allowing customers to pick up their orders as well as make payments. 
  • Currently, delivering orders is a nightmare for Jumia as the firm has to contend with inconsistent address systems in several of African markets which it operates in. 

Africa’s largest e-commerce company, Jumia, is trying to crack the last-mile delivery headache which is a big hurdle to business in much of Sub-Saharan Africa.

To get around the problem, Jumia has inked a deal with Vivo Energy, owner of Engen and Shell-branded petrol stations across Africa to transform the filling stations to supply more than just fuel.

As per the agreement, Jumia will now set up pick-up stations at Vivo’s over 2,000 fuel station outlets, allowing customers to pick up their orders as well as make payments. 

Vivo operates in 23 African markets while Jumia operates in 14.

The partnership will be piloted in Kenya, Morocco, Senegal and Ivory Coast before being eventually rolled out to countries where both companies operate, says Jumia. 

With an active customer pool pegged at four million and dominated by online shoppers, offering prospective “offline customers” an avenue to participate in e-commerce is seen as essential to growing Jumia sales.

Currently, delivering orders is a nightmare for Jumia as the firm has to contend with inconsistent address systems, underdeveloped road networks and relatively limited mapping in several of African markets which it operates in. 

Jumia is eying to expand its operations beyond major cities and the Vivo partnership offers the potential benefit of uniformity and brand recognition with a well-known chain of fuel stations as opposed to customers needing to figure out the specific location of multiple pick-up stations.

Given Jumia’s status as a publicly-traded company following a landmark listing on the New York Stock Exchange earlier this year and the added scrutiny of its path to profitability Jumia is certainly not taking any chances to slip up.

Our newsletter gives you access to a curated selection of the most important stories daily.

Welcome to the Pulse Community! We will now be sending you a daily newsletter on news, entertainment and more. Also join us across all of our other channels - we love to be connected!

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

Africa’s richest man Aliko Dangote poised to overtake another Russian billionaire Vladimir Lisin on Bloomberg billionaires list

Africa’s richest man Aliko Dangote poised to overtake another Russian billionaire Vladimir Lisin on Bloomberg billionaires list

Mzee Kibor's will made public, revealing how vast wealth and millions will be distributed

Mzee Kibor's will made public, revealing how vast wealth and millions will be distributed

Ini Edo posts new photos amid reports of welcoming a baby through surrogacy

Ini Edo posts new photos amid reports of welcoming a baby through surrogacy

Mathias Pogba brands Paul Pogba 'a so-called Muslim steeped in witchcraft' amid fetish claims about Kylian Mbappe

Mathias Pogba brands Paul Pogba 'a so-called Muslim steeped in witchcraft' amid fetish claims about Kylian Mbappe

Referee behind chaos at AFCON was rushed to hospital after match

Referee behind chaos at AFCON was rushed to hospital after match

Ne-Yo speaks out after wife Crystal announced end of their 8-year marriage

Ne-Yo speaks out after wife Crystal announced end of their 8-year marriage

Eddie Butita speaks on his fallout with Miss Mandi, offers her a job

Eddie Butita speaks on his fallout with Miss Mandi, offers her a job

Sadio Mane the odd one out as Bayern Munich stars take team photo with glasses of beer

Sadio Mane the odd one out as Bayern Munich stars take team photo with glasses of beer

Africa's richest man, Aliko Dangote, adds extra $915 million to his vast wealth in Q1 2022

Africa's richest man, Aliko Dangote, adds extra $915 million to his vast wealth in Q1 2022