4 lessons every entrepreneur can learn from renowned Kenyan comedian Njugush
Njugush is a household name in the comedy industry.
He came to the lime light after he was cast on the TV comedy drama The Real Househelps of Kawangware.
He however quit later on to venture into advertising with humor being his key tool.
Fast forward to 2018 and it is evident that Njugush is a formidable brand boasting of working with some of the country's largest corporates.
There are a few things entrepreneurs can learn from his success journey which we've highlighted below:
Have a vision
As an entrepreneur, it is important to know the path you would want your venture to take. Have a clear vision of what you would want to achieve and surround yourself with the right people to see it through.
Njugush knew way back from his childhood days that comedy was his calling. He had his ups and downs including being paid as little as Sh500 for acting in a play.
"It got to a place where I realised that that was not the life I wanted to live, because I’m a visionary, and my life was not going towards the direction I wanted it to go," he said in a past interview.
He went on to play a lead role in The Real Househelps of Kawangware and has been a household name ever since.
Be passionate about your venture
Turning your passion into a successful business not only allows you to be profitable while doing something you love, it helps set you up for lasting success.
Njugush would do his rehearsals from 8 pm till 3 am owing to the passion he had for acting.
Indeed, it paid off a few years later as it is that same passion that he turned into a successful business.
Learn how to craft your personal brand
Branding is the process of establishing a voice for your company and standing out from your competition.
As an entrepreneur, you should be wholly invested in a branding strategy for your company or else you may get lost in the noise.
Njugush has built a formidable brand thanks to his creative use of native advertising, which is the use of ads that complement the flow, theme and purpose of the media format in which they have been placed in.
Try something new
Successful entrepreneurs aren’t just willing to try new things; they’re eager and excited to go out on a limb and explore new fields and experiences, every single day.
When Njugush quit The Real Househelps of Kawangware, he didn’t jump to another show. Instead, he began posting silly videos on Facebook and YouTube, hoping people would laugh. [No available link text]
They did and numbers grew immmensely. In the long run, brands asked to be part of his viral clips.
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