5 important rules for picking a killer name for your company

How to choose a perfect business name

The name of your business has a tremendous impact on how customers and investors view you.

The right name can make your company the talk of the town while the wrong one can doom it to failure.

Here's what you'll need to consider in order to give your small business the most appropriate and effective name:

Be unique

Every company wants a unique and unforgettable name — one that stands out from the crowd.

A good business name can quickly get you the attention your business requires.

It will also reflect your business’s identity and goals and will be a marketing tool you can ride on.

Keep it simple

Your business name should be shorter in length and, if possible, limit it to two syllables.

Avoid using hyphens and other special characters. Since certain algorithms and directory listings work alphabetically, pick a name closer to A than Z.

Play it up

Try to adopt a business name that provides some information about what your business does.

Have a look at the examples below:

Your business name should match your business in order to remind customers what services you provide.

Make sure the name is available

Before you officially decide on your business name, you'll want to check to make sure it's not already trademarked.

Do your research and find out if you can get a domain name that matches your business name, as well as social media accounts in your name

Sample potential customers

Come up with a few different name choices and try them out on potential customers, investors, and co-workers.

Watch their reactions and ask for their honest input.


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