How CBA is keeping Kenyan millennial entrepreneurs in the loop

CBA Loop targets millennial’s between the ages of 20 and 34 years who are tech-savvy and fed up with the long queues at the bank, bureaucracy and paper work associated with traditional banking.

CBA Executive Director, Martin Mugambi lauded the launch of the Loop saying it marks the transition to CBA 2.0 that seeks to embrace the future.

“The future starts today, right here,” he said.

He noted that the Loop was the culmination of the bank’s technology driven ventures that started with the launch of mobile payments through Safaricom’s M-Pesa in 2006 and its own M-Shwari six years later.

CBA Loop eliminates the need for visiting a physical branch for any of the core banking services as they will now be available on a mobile phone app.

Unlike other mobile banking apps, Loop has a wide range of transactional features that streamline how customers save and make investments.

Some of the services customers will be able to do using the app includes; managing their personal finances, scheduling their utility bills payments, send money, access loans and pay for goods and services at retail outlets.

How to join the Loop


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