Jaguar Land Rover Kenyan dealer announces plans to sell used cars from next year
The company is targeting aspiring owners keen to buy the luxury cars at lower prices
London-based luxury car dealer Inchcape Plc on Thursday said it would accept trade-ins from customers looking to upgrade their vehicles.
The JLR franchise will then refurbish the cars at local service centres and resell them.
Sanjiv Shah, CEO Inchcape Kenya and Uganda, said the company would offer a special warranty for the second-hand cars.
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According to the Kenya National Bureau of Statistics, used cars make up about 80% of the vehicles on Kenyan roads.
Jaguar Land Rover on Thursday formally appointed the London-based luxury car dealer Inchcape as its new distributor for the Kenyan market.
RMA Kenya
Inchcape will take over from RMA Kenya, which entered the Kenyan market in 2013.
The multinational says it expects its Kenyan business to break even at best in the short- term, adding that it has a bullish long-term outlook.
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Jaguar recorded the largest decline of new luxury car sales last year at 16 units compared to 39 units in 2016.
This year, new luxury car sales rose by 16.1 per cent in the first half ended June led by Land Rover and Porsche models.
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