Safaricom announces major move

The announcement comes days after the mobile operator opened new headquarters in the Nyanza region.

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Leading telecommunications operator has announced a major move that seeks to benefit customers who use its taxi hailing services, Little Cabs.

Through their Nairobi-based software developer, Craft Silicon, the two companies have announced that the taxi hailing service is now available in Kisumu and surrounding towns.

The launch comes eleven months since Little Cabs was officially unveiled in Nairobi last year.

“Despite operating in a highly competitive environment, we have had a steady growth of the service. Our expansion plan has been driven by demand from customers and we wish to see other regions in Kenya enjoy Little,” said Kamal Budhabhatti, CEO Craft Silicon.

“We are also pleased to announce that for the next three months customers in Kisumu will enjoy discounted rides of Kes25 per Km,” he added.

Little App has so far hit 140,000 downloads and has seen over 4,000 drivers sign up. It has also signed up 140 corporates with another 80 expected to be come on board in the next six months.

The launch will now see the service be available in three major towns, Nairobi, Mombasa and Kisumu with a planned launch in Eldoret and Nakuru before the end of this year.

Little has offered competition to the likes of Uber and Taxify which are other key players in the taxi industry.

The service offers key distinguishing features such as free Wi-Fi through which customers can monitor their taxi charges real time as they ride. It also has a Lady Bug category with professional lady drivers to ensure women’s safety on the road – a first in Kenya and Africa.

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