Kenya launches charm offensive to China with a digital campaign in mandarin to woo Chinese tourists

To increase awareness, KTB will be promoting the new destination video on Chinese social media sites namely WeChat, Weibo and Youku (Youtube) for a period of one month.

The Kenya Tourism Board (KTB) is scheduled to launch a custom-made Chinese-language destination video and a digital marketing campaign for made for the Chinese travel market.

Speaking ahead of the video launch scheduled for Friday at a media forum in Beijing , KTB Chief Executive Officer, Dr. Betty Radier said the new destination video will position Kenya as a high value tourist destination offering a diverse range of authentic experiences.

“A majority of Chinese travelers want to visit Kenya only for the wildebeest migration from July to September. Through the newly launched destination video, we are positioning Kenya as an all year-round destination among Chinese consumers and trade.”

To increase destination awareness among the targeted consumer segments, KTB will be promoting the new destination video on Chinese social media sites namely WeChat, Weibo and Youku (Youtube) for a period of one month in partnership with Chinese tour operators.

Kenya opted for a digital media campaign due to budgetary constraints, according to Radier.

China is also one of Kenya’s best performing tourism source markets, having shown a collective 42.9 percent growth since 2011.

It is currently Kenya’s fifth biggest tourism source market internationally and the second biggest source market in Asia.

The number of tourist arrivals from China to Kenya in 2017 grew by 11.8 percent to 53,485.

“The Chinese market represents a huge opportunity for Kenya’s tourism industry. This is why we are deepening our engagement with Chinese trade and media to increase interest and desire for travel to Kenya among Chinese consumers.” Dr. Radier added.

In its 2017 Tourism Highlights Report, the United Nations World Tourism Organisation (UNWTO) ranked China as the world’s top spender on tourism with a total expenditure of US$ 261 billion (equivalent to KSh. 26.4 trillion).

According to research findings published by the Fung Business Intelligence Centre (FBIC), it is predicted that total spend by outbound Chinese tourist shoppers will reach over KSh. 42 trillion by 2020, further signifying the importance of China as a tourism source market.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

Africa’s richest man Aliko Dangote poised to overtake another Russian billionaire Vladimir Lisin on Bloomberg billionaires list

Africa’s richest man Aliko Dangote poised to overtake another Russian billionaire Vladimir Lisin on Bloomberg billionaires list

Mzee Kibor's will made public, revealing how vast wealth and millions will be distributed

Mzee Kibor's will made public, revealing how vast wealth and millions will be distributed

Ini Edo posts new photos amid reports of welcoming a baby through surrogacy

Ini Edo posts new photos amid reports of welcoming a baby through surrogacy

Referee behind chaos at AFCON was rushed to hospital after match

Referee behind chaos at AFCON was rushed to hospital after match

Eddie Butita speaks on his fallout with Miss Mandi, offers her a job

Eddie Butita speaks on his fallout with Miss Mandi, offers her a job

Africa's richest man, Aliko Dangote, adds extra $915 million to his vast wealth in Q1 2022

Africa's richest man, Aliko Dangote, adds extra $915 million to his vast wealth in Q1 2022

Zuchu forced to apologize to fans after viral video raised eyebrows

Zuchu forced to apologize to fans after viral video raised eyebrows

Willy Paul wins against Diana Marua in court

Willy Paul wins against Diana Marua in court

KDF moves to forcibly acquire Sh 500M supermarket land in Nairobi

KDF moves to forcibly acquire Sh 500M supermarket land in Nairobi