The sports category has moved to a new website.

We visited American Eagle and Abercrombie to see which resurgent teen store was better to shop at — and the winner was clear (ANF, AEO)

abercrombie 3439

American Eagle and Abercrombie & Fitch are having a resurgence.

The preppy teen retailers are both thriving right now. Last week, American Eagle reported that comparable sales were up 5% for its namesake brand in the most recent quarter, while Abercrombie & Fitch reported comparable sales were up 1% overall at its flagship brand. Same-store sales were up 3% overall.

American Eagle can thank its sister store Aerie for its recent success. In the third quarter, comparable sales were up a whopping 32% at Aerie, the lingerie and lifestyle brand that has been winning over customers with its campaigns focused on body positivity and female empowerment.

When we visited an American Eagle store in New York, we found that it was bright and upbeat. Both American Eagle and the attached Aerie boutique seemed to be focused on comfort above anything else, with almost everything in-store being advertised as "cozy" and "plush." In October, a Piper Jaffray survey of 8,600 teens across the US showed that American Eagle is teens' second favorite brand, only behind Nike.

ADVERTISEMENT

Abercrombie & Fitch has been slowly coming back as well. The brand has reported same-store sales growth for the last five quarters . While Abercrombie's sister brand Hollister ranked sixth on the Piper Jaffray survey has been the brand's secret weapon in its comeback, Abercrombie been working on making some changes of its own.

At the company's investors day in April, CEO Fran Horowitz said,"We are not the Abercrombie & Fitch that you once knew."Abercrombie has been trying to brighten its stores , ditch its classic logo designs, and say goodbye to its racy ads. But when we visited the store, that isn't exactly what we found.

We compared shopping at American Eagle and Abercrombie here's the verdict:

ADVERTISEMENT

Business Insider/Mary Hanbury

Business Insider/Jessica Tyler

ADVERTISEMENT

Business Insider/Jessica Tyler

Business Insider/Jessica Tyler

ADVERTISEMENT

Business Insider/Jessica Tyler

ADVERTISEMENT

Business Insider/Jessica Tyler

Business Insider/Jessica Tyler

ADVERTISEMENT

Business Insider/Jessica Tyler

Business Insider/Jessica Tyler

ADVERTISEMENT

Business Insider/Jessica Tyler

ADVERTISEMENT

Business Insider/Jessica Tyler

Business Insider/Jessica Tyler

ADVERTISEMENT

Business Insider/Jessica Tyler

Business Insider/Jessica Tyler

ADVERTISEMENT

Business Insider/Jessica Tyler

ADVERTISEMENT

AP Photo/Mark Lennihan

Business Insider/Jessica Tyler

ADVERTISEMENT

Business Insider/Jessica Tyler

Business Insider/Jessica Tyler

ADVERTISEMENT

Business Insider/Jessica Tyler

ADVERTISEMENT

Business Insider/Jessica Tyler

Business Insider/Jessica Tyler

ADVERTISEMENT

Business Insider/Jessica Tyler

Business Insider/Jessica Tyler

ADVERTISEMENT

Business Insider/Jessica Tyler

ADVERTISEMENT

Business Insider/Jessica Tyler

Business Insider/Jessica Tyler

ADVERTISEMENT

Business Insider/Jessica Tyler

Business Insider/Jessica Tyler

ADVERTISEMENT

Business Insider/Jessica Tyler

See Also:

ADVERTISEMENT

SEE ALSO: Here's how TJ Maxx keeps its prices so low

ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: news@pulselive.co.ke

Recommended articles

African countries with the highest divorce rate

African countries with the highest divorce rate

10 African cities with the highest crime index at the start of 2024

10 African cities with the highest crime index at the start of 2024

Machoka at 70: Emotions run high during Citizen TV presenter's birthday [Video]

Machoka at 70: Emotions run high during Citizen TV presenter's birthday [Video]

Diwali 2022: Is Monday a public holiday in Kenya?

Diwali 2022: Is Monday a public holiday in Kenya?

Akothee finally reveals reasons for separating from Omosh 1 month after wedding

Akothee finally reveals reasons for separating from Omosh 1 month after wedding

Man, once a ‘billionaire’, recounts how he lost wealth, now sells his book on streets [Video]

Man, once a ‘billionaire’, recounts how he lost wealth, now sells his book on streets [Video]

Details of Ngina Kenyatta's luxurious restaurant

Details of Ngina Kenyatta's luxurious restaurant

Zero Chills! Jackie Matubia's advice for Milly Chebby amid the unfollow drama

Zero Chills! Jackie Matubia's advice for Milly Chebby amid the unfollow drama

Nigerian royal dignitaries, including four kings and a queen, expected to attend Museveni’s 50th wedding anniversary celebrations

Nigerian royal dignitaries, including four kings and a queen, expected to attend Museveni’s 50th wedding anniversary celebrations

ADVERTISEMENT