7 things we learned at Business Insider by Pulse's session at the Social Media Week Lagos 2019

Consumer behaviour in Africa is quite different from the rest of the world.
Persistence and consistency are key ingredients for making an impact in the Nigerian digital business.
There are challenges in Africa's digital businesses, so are promises and companies need to do their homework properly

The Business Insider Sub-Saharan Africa by Pulse session at the Social Media Week Lagos 2019 was an eye opener for digital media business owners and content producers on ways to tackle challenges and monetise content across Africa.

The session had Ringier Africa Digital Publishing (RADP) executives, Kwese Iflix team, MultiChoice Nigeria, S&T Media and other prominent guests in attendance.

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Tagged, 'The Business of New Media', the session proffers solutions to current realities in the digital business, Nigerian digital space and content African consumers are looking for and how they consume content.

Business Insider By Pulse session at the Social Media Week Lagos Business Insider By Pulse session at the Social Media Week Lagos Pulse Nigeria

If you missed the event and wondering how it turned out, here are the highlights.

1. Consumer behaviour in Africa is quite different from the rest of the world and, as content producer and creators, we need to understand the market before delving into it.

Business Insider By Pulse session at the Social Media Week Lagos Business Insider By Pulse session at the Social Media Week Lagos Pulse Nigeria

2. Content is powerful and will speak for you in the midst of advertisers and consumers. When you do good and quality content, you will always have a market.

3. Persistence and consistency are key ingredients for making an impact in the Nigerian digital business.

Business Insider By Pulse session at the Social Media Week Lagos Business Insider By Pulse session at the Social Media Week Lagos Pulse Nigeria

4. African market cannot be predicted and we are not far behind other countries in digital and media space as has been perceived.

5. Endurance is key and content creators and digital producers need to stay focused. In the end, only those who endure will enjoy the benefits and rewards.

Panelists at the Business Insider SSA By Pulse session at the 2019 SMW Lagos Panelists at the Business Insider SSA By Pulse session at the 2019 SMW Lagos Pulse Nigeria

6. The future of digital content lies in mobile and streaming services.

7. There are challenges in Africa's digital businesses, so are promises and companies need to do their homework properly before venturing into it.